#slowfashionoctober is upon us with its 4th edition this year but officially the first one for me in terms of participation and contribution. 🙂
A few years ago, 4 years to be precise, Karen Templer (of Fringe Supply Co.) started a campaign called “Slow Fashion October” dedicating the whole month of October for thoughtfully curating a slow, loved and long lasting wardrobe followed by discussions and interview providing solutions to combat fast fashion movement starting at home, with our own closets.
There are no better words to describe #slowfashionoctober than what peeps at Fringe Association explains in a one liner:
A celebration of the small batch, handmade, second-hand, well-loved, long-worn, known-origins wardrobe.
Although have been a slow lifestyle seeker and a slow fashion advocate for personal choices from past one year but it still feels like a fairly new practice, definitely not an easy one as it involves thoughtful decision making and avoiding mindless or impulsive buying, which is the hardest thing of all.
Being a facilitator and a storyteller of slow and mindful living of how we should take life slowly and live in the moment, trying to enjoy it to the fullest, this has been a great year of opportunities to highlight my slow fashion pursuits and share my experiences and challenges with others in general and through such amazing social media campaigns connecting mind-like individuals at a bigger level.
I think i have always lived a slow fashion life unknowingly and unintentionally to be honest! The ever evolving practice of evaluating my fashion & life choices based on what seems to make my heart happy and hoarding onto the clothes that have been more than just a piece of clothing and carefully curating my clothing collection based on what reflects my personality whether it is bohemian or classy or vintage, I have certainly worked on my wardrobe from quite a long time even when i wasn’t aware about what slow fashion really means, just like most of us!
#slowfashionoctober campaign is nothing but helping us getting one step closer to a wardrobe that is filled with clothes that makes us happy, clothes we want to mend & take care of for a long time and we will be sad when we have finally worn them out, creating a better, slower and more loved and responsible wardrobe. Peeps at #slowfashionoctober helps slow fashion enthusiasts, whether they are are brands or individuals providing action items every week helping them realize and amend their fashion choices step by step followed by thoughtfully curated interviews and discussions with successful entrepreneurs.
The first week’s action item is quite interesting and helpful in exploring your personal style, getting a step closer to having a closet full of clothes that you absolutely love, here’s a link you can check out for the same : Slow Fashion October, week 1: What’s your look?
I am starting my #slowfashionoctober with a homegrown brand based out of India (Bangalore) i came across last year for its amazing range of affordable and sustainable wardrobe staples every woman should own.
“Ukti” interpreted as “Expression” is the inspiration behind the brand for creating simple, easy to wear clothes that help women express themselves outside of the boxes and moulds created for them.
Ukti is Expression.
For everydays and special days.
For now and later.
For home and away.
For work and play.
For singing, dancing, gallivanting.
Or just being.
ukti. For however you choose to
express yourself, everyday.
STORY: INSPIRATION BEHIND THE BRAND
A perfect medley of local fabrics, sourced sustainably thoughtfully curated into modern and contemporary styles for everyday use. The idea lies behind creating affordable, simple and adaptable clothing that celebrates local fabrics as they is and let them shine through.
“Ukti” started off as an extension of two friends personal clothes creation. As avid shoppers, affordability and simplicity of designs being their biggest concern, inspired them to create super adaptable clothes that women across age spectrum can enjoy and infuse their personalities into the same piece of clothing.
DESIGN AND PROCESS
At a personal level, i absolutely love brands that concentrate on making their designs more inclusive, appealing to women of different age groups and body types. Right from choosing the lightest and softest fabrics to easy fit designs, soothing colors and pockets, Ukti has it all! And not to forget to appreciate their female entrepreneurship skills and the transparency of their manufacturing process and work ethics they offer helping create better opportunities for local artisans.
Having practicing sustainable methods and working with local fabrics, Ukti team is currently focusing on incorporating more handwoven textiles such as kora Khadi and soft Jamdani supporting the Handlooms of India in their upcoming collections and is determined in moving towards becoming a 100% sustainable brand in the next couple of years.
While “slow fashion” means different things to different people, every-time i work with a brand that is consciously curated with care and a conscience involving personal efforts by the designer/maker, it has certainly become important to me to ask about what they feel about slow fashion and who made my clothes and a little bit about their team.
It isn’t enough just looking for quality in the products we buy, we must ensure that there is quality in the lives of the people who make them. – Orsola De Castro
“Slow fashion cannot be treated as an individual endeavor. It could be the gateway to leading a sustainable life overall, but cannot exist in isolation – where we buy from sustainable brands, but continue to disregard the effect on the environment our life choices make – because that would defeat the purpose of sustainable fashion. A big factor of sustainable living in a country like India will be making it affordable and accessible, which is something a lot of brands are working on. While we are not a completely sustainable brand currently, we are looking to move towards becoming a 100% sustainable brand in the next couple of years. to start with, we will be making a move towards using 80-90% sustainably sourced local fabrics and arts in our designs going forward. this shift will be noticeable in all our collections launching in 2019.” – Team Ukti .
Seen on me is a mid-length ikat inspired kurta/dress from their collection “Ukti Heart Ikat” in soft cotton, styled in 2 different ways, which is honestly the softest and most comfiest dress i have worn in a long time. The dress fits me like a glove and not to forget, it has pockets too. A super soothing salmon pink color with ikat weave pattern all over and a contrasting color at the collar, yoke & fold-up sleeves. The simplicity of the design lies in the rawness of the handwoven fabric and how it feels super soft on the skin.
Some of my favorite collections apart from”Ukti Heart Ikat” include:
Moonlight Playlist with pleats, cord & hand embroidery dresses
Let Us Read, Let Us Dance with silk-cotton tops and skirts for festive wear and cotton Indigo crop tops.
Summer Breeze with easy breezy cotton boxy tops for everyday wear.
WHO MADE MY CLOTHES?
Ukti is a small team of 4 people including their Master ji and a Tailor. The team has worked together in making their dreams come true since the beginning and has discovered the joy of growing their business together. Meet Mr. Prasad aka Masterji and Ms. Padmini as the main Tailor. 🙂
Here are the links to check out their collection:
Website: Ukti Everyday
Based in Bangalore, India but International shipping is available.
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This post has been sponsored by Ukti Everyday, all my opinions here, however, are honest and my own.
Concept and styling: Tanvi Mutneja (@tanvi_msidhu)
Photography : Rajvir Sidhu